Secondly, if you're new early-stage founder who needs help launching or growing your SaaS business, then check out SaaS Club Plus, it's our online membership and community Instead of feeling overwhelmed or wasting cycles figuring out what you have to do at each stage, you can get a step by step guidance that helps you make the right steps with confidence. Firstly, don't forget to grab a free copy of the SaaS Toolkit, which will tell you about the 21 essential tools that a resource business needs. I hope you enjoy it real quick before we get started. For example, you may have a big idea, but you don't have to take months or years to launch an MVP. There's some really good lessons in this interview. It definitely wasn't scalable but turned out to be a great way to learn about their customers and find product-market fit to date and the founders have raised over $3 million. They worked as an extension to their teams to create content, help them launch and measure the results. ![]() So the founders decided to get really hands-on with their early adopters. And since you're just starting out, they don't even know if your product will actually help them or not. They have to learn how to use the product which requires a time commitment. Now, it's hard getting prospective customers to use your product even if you don't charge for it. They didn't even have a demo to show people at the time. Jaleh and her co-founder were accepted into YC and built the MVP in just two weeks. So when she eventually had the chance to solve that problem, she jumped at it. She wondered if she could create more personalized experience with people who visited their website, but quickly realized how hard that was with the tools available to her at the time. With an average deal size of just $500, Jaleh had to quickly become really good at online customer acquisition. In 2011, she joined Gusto when they only had around 10 employees. And so they were more successful at closing deals, which tip at VMware were worth over $100,000. The best salespeople knew how to adapt and personalize the conversation for each customer. ![]() Jaleh got to work with a lot of salespeople, and soon realized one thing that made the difference between great salespeople and average ones. In this episode, I talked to Jaleh Rezaei, the co-founder and CEO of Mutiny, a SaaS product that helps B2B companies personalize their website for each visitor in order to close more sales. And this is the show where I interview proven founders and industry experts who share their stories, strategies and insights to help you build, launch and grow your SaaS business. Welcome to another episode of The SaaS Podcast. Transcript Click to view transcript Click to hide transcript There are some good lessons in this interview. To date, the founders have raised over $3 million. It wasn't scalable but turned out to be a great way to learn about their customers and find product/market fit. They have to learn how to use the product – which requires a time commitment. It's hard getting prospective customers to use your product – even if you don't charge for it. They didn't even have a demo to show people. Jaleh and her co-founder were accepted into YC and built their MVP in just 2 weeks. But quickly realized how hard that was with the tools available to her at the time. She wondered if she could create a more personalized experience for people who visited their website. And so they were more successful at closing deals, which typically were worth over $100,000. ![]() Jaleh Rezaei is the co-founder and CEO of Mutiny, a SaaS product that helps B2B companies personalize their website for each visitor in order to close more sales.Īs a product marketer at VMware, Jaleh got to work with a lot of salespeople and soon realized one thing that made the difference between great salespeople and average ones. How Mutiny's Founders Launched a SaaS MVP in 2 Weeks
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